Edwin Roseno / Indonesia b.1979 / ‘Green Hypermarket’ (series) 2011–12 / 150 digital prints on aluminium, ed.1/5 / Gift of the artist through the Queensland Art Gallery Foundation 2013 / Collection: Queensland Art Gallery | Gallery of Modern Art / © Edwin Roseno

Edwin Roseno
Green Hypermarket (series) 2011–2012

Not Currently on Display

In the series ‘Green hypermarket’ 2011–12, Indonesian artist Edwin Roseno photographed plants borrowed from friends and local nurseries, which he re-planted in containers made from discarded food packaging.

By juxtaposing the detritus of global food production with medicinal and edible plant life, Roseno highlights the complex and interconnected relationship between the manufactured and the natural worlds.

Food security has become an issue of global importance, especially for developing countries such as Indonesia, where a rapidly growing population and powerful, modern economy have placed enormous pressures on traditional farming and other food production methods.

In ‘Green hypermarket’, however, Roseno suggests that the natural world will ultimately outlast the manufactured, consumer products of our time.

Edwin Roseno was born in 1979 in Banyuwangi, East Java. He first studied product design before moving onto photography at the Indonesian Institute of Fine Arts in Yogykarta, receiving a Bachelor of Fine Arts in 2008.

Working primarily in photography but also in video, Roseno’s work has been the subject of solo exhibitions including ‘Beyond Coca-cola’, Ruang MES 56, Yogyakarta (2005) and ‘Frozen City’, Kedai Kebun Forum, Yogyakarta (2009).

Roseno has been actively involved in the artists’ collective Ruang Mes 56 in Yogykarta, which has played an important role in the development and exhibition of contemporary photography in Indonesia.

Discussion Questions

The artist has used a Coca-Cola can in his artwork. From your visits to the supermarket, what other brands could you see this artist using in his ‘Green hypermarket’ series?

Activities

1. Arrange a series of recycled containers, tins and bottles on a table to create a still-life arrangement that makes a comment about our consumer lifestyle. Draw, paint or photograph your work and give it a title.

2. Research to identify which of the world’s leading brands and companies contribute to the environment’s destruction. In what ways could their impact be reduced or eliminated?